Something that has to be key in your decision to appoint a Marketing / Public Relations / Design / Media agency has got to be how well they understand the sector that you operate in. In order to plan and to react, they need to know your positioning against competitors, emerging issues, news context and have a thorough understanding of the key media communicating to your key stakeholders.
We know that being brilliant communication experts isn't enough. We network within our key sectors, read your industry press and speculate on future market movements.