Vertigo PR, the consumer division of MC2, has landed a major national campaign for Mateus Rosé, celebrating the great British picnic.

The campaign, worth a six-figure sum over three months, will see Vertigo working to revitalise a tradition close to every Briton’s heart and position Mateus as the drink to have on your picnic rug this summer. The agency has brought on celebrity chef, Simon Rimmer, to front the campaign, while chic Lake District hotel, Storrs Hall, has agreed to produce a range of luxury picnic baskets.

Vertigo will work alongside top experiential marketing outfit, Cord Promotions, to get people outside and enjoying a very British dining experience with a chilled glass of Mateus. Midlands radio giant, Heart FM, has already been confirmed as media partner for the campaign.

Abby Wright, account director at Vertigo, said: “We have a long-standing relationship with First Drinks Brands through our work with Bénédictine, and it’s great that they came to us for such a huge project. The idea is to create an occasion when you would drink Mateus – and what better occasion than a quirky British picnic with friends, family and loved ones?

“Simon Rimmer was the ideal choice for the campaign and it’s a real bonus to have him on board. He has a true passion for British food and outdoor eating, and he’s renowned for his delicious but easy-to-follow recipes – so faux pas like bruised bananas and soggy sandwiches should be a thing of the past!”