MC2 is celebrating two top awards, won for its work with leading oils and lubricants manufacturer, Millers Oils.

At the prestigious SWOT Awards, held on 25th April at the Manchester Hilton, MC2 picked up ‘Product Launch Strategy of the Year’ for the promotion of DPS4, an innovative diesel fuel treatment that improves efficiency and significantly reduces emissions. As a direct result of the campaign, Millers was able to get the product onto the shelves of Halfords – a first for the family-owned company.

In recognition of this achievement, the team was presented with the overall ‘Chairman’s Award’ – the second year in a row that they had achieved this accolade, which is given for the campaign judged to be the most effective and outstanding in that year.

Anna Simpkins, MC2 account director, who led the PR team behind the Millers Oils campaign, said: “This was such an exciting product launch to work on with the marketing team at Millers Oils. The long standing relationship that we have with our client means that we understand how to maximise the impact of their PR budget and this award highlights the overall success of the campaign, which was a result of an integrated approach and a real team effort in the promotion of DPS4.”