MC2 has been appointed to handle a national consumer PR campaign for The Co-operative Insurance, in the latest in a string of new client wins.

The Co-operative Insurance is part of The Co-operative Group, the UK's largest consumer co-operative and one of Manchester’s most famous companies. Its insurance business offers a variety of insurance and investment products, including car and home insurance, unit trusts, investments, pensions and life insurance.

The team at MC2 will carry out a strategic PR campaign to raise the profile of Co-operative Insurance’s general insurance products and services with consumers in the national and regional print and broadcast media, and in trade press.

Duncan Bowker, media relations manager at The Co-operative Insurance said: “MC2 was a clear choice to handle the PR for Co-operative Insurance. The team has a wealth of experience in the financial sector, and I am looking forward to a long relationship with them.”

Sarah Lindgreen, director at MC2, said: “It's great to be working with such a successful and respected brand. We will be building on The Co-operative Insurance’s existing reputation for providing marketing leading products and services, innovation and providing customers with comprehensive peace of mind through a well trusted brand.”