Krispy Kreme

Where they were
  • An international retailer of premium-quality sweet treats, including its signature hot Original Glazed® doughnut
  • Unique company and brand
  • Started in America in 1937
  • October 2003 - opened first UK store
  • Huge brand awareness in southern regions

To read more, download case study

created by Brand team on 04.03.09

Kraft Foods

Where they were
  • The second largest food and beverage company in the world
  • Marketing leading brands
  • Household names including Dairylea, Philadelphia, Kenco, Maxwell House,
  • Terry's Chocolate Orange and Toblerone
  • Strong sales force
  • No trade PR

To read more, download case study

created by Brand team on 04.03.09

Store

Where they wanted to be
  • Widely recognised as a leading retailer of innovative, stylish and quality storage products
  • A higher profile in key lifestyle titles
  • Increased website traffic and on-line sales
  • An industry-leading space-saving expert

To read more, download case study

created by Brand team on 04.03.09
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