Resin Surfaces Limited

Where they were

created by Corporate team on 04.03.09

IOD

Where they were

Reputation as an events-led organisation and meeting hub in the centre of Manchester
Low regional awareness of the policy unit and research commissioned, despite a strong national profile
Highly successful annual Director of the Year Awards, with support from NW business community and media growing year on year

created by Corporate team on 04.03.09

Where they were

IT infrastructure and security services provider with offices in the North West,
South and the Midlands.
Operating in the private and public sectors with a number of high profile clients
Well respected in the technology sector
Underdeveloped brand
Low profile in key regions

created by Technology team on 04.03.09

Where they wanted to be

Widely recognised as a leading retailer of innovative, stylish and quality storage products
A higher profile in key lifestyle titles
Increased website traffic and on-line sales
An industry-leading space-saving expert

created by Brand team on 04.03.09

The challenge

NHS Tameside & Glossop Provider Division was separating from the Primary Care Trust and needed to develop a mission, vision and values for the new division
The new Provider Division challenged MC2 to use the development of the values as a means of engaging staff and providing them with a framework for their new brand identity
MC2 was then tasked with designing the brand and producing all the relevant material to bring the organisation’s new mission, vision and values to life

created by Healthcare team on 04.03.09