MC2 is an ideas business based in Manchester.
We see opportunity in the world around us. We collaborate freely and openly. We are energetic and restless. We put the idea at the heart of everything we do. We challenge convention without fear. We come for the journey, not for the ride. And we keep going, even when it’s tough going.
Manchester based communications agency MC2 has been appointed to support Boost Juice Bars with its ambitious expansion strategy, as it plans to add at least another 30 new stores to its UK portfolio over the next three years.
MC2 will be working with Boost to successfully launch the new stores, with integrated activity including media relations, media partnerships, social media and stunts.
Boost Juice Bars™ was brought to the UK in 2006 by Richard and Dawn O’Sullivan after their daughter discovered the brand, and its incredible success, while travelling throughout Australia on her gap year. Having sold their 100 store chain of Millies Cookies to Compass in 2003 for £24million, the couple were quick to bring Boost the UK, opening their first store in 2007, and testing the market by opening stores in Manchester, London, Oxford, Sheffield, Nottingham and Bristol over the following years.
Martha Goodfellow, associate director at MC2, said: “People’s reaction to Boost is always hugely positive and we’re incredibly excited to be working with such a vibrant, popular and growing brand. We are determined to added value to each opening with a bespoke and tailored approach in every region, making the pre-launch, launch day and subsequent trading as successful and memorable as possible.”
Boost UK co-founder Dawn O’Sullivan said: “We’re very pleased and motivated by the consumers reaction to Boost smoothies and are incredibly proud of its success since its arrival in the UK – to be able plan such a strong expansion program at this stage is fantastic. Boost is all about enthusiasm and passion, and we think the team at MC2 will fit in perfectly with this ethos!”
The account win is the latest big brand to join the MC2 portfolio, which also includes Krispy Kreme UK, Mondelēz International, the University of Central Lancashire, First Drinks, Deloitte and NCC Group.
MC2 has made a brace of key appointments to bolster its integrated creative department.
The Manchester-based agency has hired former CheethamBellJWT director Lindsay Gregory as client services director and Mags Houston as creative account manager.
During 11 years at JWT and then the merged CheethamBellJWT in Manchester, Gregory held various senior positions and led accounts including Alton Towers, Casio and John West. She began her career in 1996 with McCann.
Houston joins MC2 from CheethamBellJWT, where she worked on accounts including Dr Oetker, Clydesdale and Yorkshire Bank and Nobia Kitchen Specialists. Prior to that Houston was at TBWA\Manchester, where she handled clients including Seven Seas and PZ Cussons.
The pair will both work in MC2’s creative team, lead by Gregory, which has been fully integrated to bring together all digital, video and design services.
MC2 managing director Claire Tennant said: “Lindsay and Mags bring vast experience and entrepreneurialism to our integrated creative team. They will work closely with all our creative clients to ensure the experience they receive from MC2 consistently surpasses expectations.
"Crucial to their roles will be challenging all teams in the business to be bold in the solutions we bring to clients. Our goal remains being the agency of choice for industry-leading businesses looking for creative and strategic direction to help them achieve their ambitions."
Recent projects handled by MC2’s creative team include the cinema campaign for the University of Central Lancashire highlighting its world class facilities, research and student offer; the creation of Delicious Display, an industry-leading global retailer advice and trade communications platform for Mondelez International; and the marketing strategy revamp of international payment services provider SecureTrading.